Archive

Jan 5, 2026

52-Year Family Water Business

WCP Online recently profiled Maynard's Water Conditioning, a Michigan family business that demonstrates how customer service and community involvement can sustain multi-generational growth.

Dec 29, 2025

Year-in-Review

AquiSense published their 2025 year-in-review highlighting major business milestones and regulatory wins that signal a growing acceptance of LED technology in water treatment.

Dec 22, 2025

Holiday PFAS Education

This month, SpringWell started their "12 Days of PFAS" series that mixes holiday themes with important water safety education. Author and chief water specialist Tommy Stricklin set up the campaign to build knowledge step by step, starting with basic PFAS facts and moving through where contamination comes from, health risks, and rule changes before showing their water filter as the answer.

Dec 15, 2025

Water Changes in Winter

Watercure published a timely guide explaining why water tastes different during winter months, positioning themselves as the solution for holiday hosting concerns. In it, the New York company explains that cold water holds minerals like iron and manganese differently than warm water, making these compounds more noticeable and creating metallic or earthy tastes (especially rough for well water users).

Dec 8, 2025

Michigan Partners Launch Water Company

WCP Online recently profiled Pioneer Water Treatment, founded in October 2023 by Jeff Troutman and Chad Lomonaco after the two of them work together at another local company.

Dec 1, 2025

Water Taste Psychology

Tri-Florida Water Treatment wrote an educational guide exploring how psychology affects water taste perception, offering insights into customer complaints about "taste" that might actually be smell-related issues.

Nov 24, 2025

Remineralizing RO Water

The official Culligan blog has been busy lately with their newest blog post doubling as product positioning for their remineralization-equipped RO systems.

Nov 17, 2025

Culligan ZeroWater Pitcher Review

Water Filter Guru's Brian Campbell published a data-driven analysis of Culligan's new ZeroWater pitcher line, giving it a 9.33 overall score after extensive lab testing. The pitcher removed 100% of all metals, minerals, and inorganics from Campbell's Colorado water, including uranium and fluoride that exceeded health guidelines, plus completely eliminated 2 PPM of chlorine.

Nov 10, 2025

Modern Marketing

In a guest post for WCP Online, Amanda Crangle, a marketing expert and former water dealership owner, published a guide on modern marketing using an old car ad.