52-Year Family Water Business

52-Year Family Water Business

WCP Online recently profiled Maynard's Water Conditioning, a Michigan family business that demonstrates how customer service and community involvement can sustain multi-generational growth. Founded in 1973 by Jim and Betty Maynard, the company started with door-to-door sales and grew through three key principles: honesty and integrity, trained employees, and commitment to customer service. Their son, Kevin, joined as a teenager, convincing his father to hire more workers and move from their barn workshop to a dedicated storefront with drive-thru service for easy salt and water loading. The company grew by acquiring over half a dozen local water businesses through 2010, with Jim noting that sellers trusted them to take care of their customers rather than just buying equipment. Now with 20+ employees serving residential and commercial customers across western Michigan, Kevin sees continued growth opportunities as public awareness increases.

RO Alkaline Systems

Praz Pure Water published a detailed guide positioning alkaline reverse osmosis as the complete solution for hard water areas, aiming to use technical education to drive sales. The Los Angeles company explains the two-stage process where RO removes 99% of contaminants including scale-forming minerals, then an alkaline filter adds back healthy minerals like calcium and magnesium for better taste and higher pH. The company targets LA's hard water problems specifically, noting how the system protects appliances from limescale while creating crystal-clear ice and better-tasting coffee. The team includes detailed cost comparisons showing a family of four can save nearly $2,800 annually compared to buying bottled alkaline water, with the system paying for itself through reduced plastic waste and appliance protection.

Water for Healthcare Facilities

On the commercial side, Ultra Pure Water Technologies wrote a post connecting seasonal water quality risks to healthcare facility needs, positioning themselves as essential infrastructure partners during challenging winter months. The Cincinnati commercial water company emphasizes that healthcare facilities face higher stakes than other businesses since even minor water impurities can impact patient health, cause equipment failures, or lead to false diagnostic results. The team highlights how sensitive medical equipment like autoclaves, dialysis machines, and laboratory analyzers require exact water quality standards, with winter temperature changes potentially causing scale buildup or corrosion that leads to premature equipment failure. The company positions compliance as non-negotiable, noting that healthcare facilities must meet CDC, EPA, and Joint Commission guidelines.

Florida Nitrate Problems

Water Medic wrote a blog post positioning themselves as local nitrate experts while addressing a serious regional contamination issue. The Cape Coral company explains that Southwest Florida's sandy soil allows agricultural fertilizers, septic system leaks, and lawn care runoff to seep directly into groundwater, with USGS data showing that 65% of shallow wells in agricultural areas have elevated nitrate levels. The team positions professional lab testing over DIY strips, noting that accurate numbers are essential for making health decisions rather than getting rough color-coded ranges that might provide false security. Water Medic recommends whole-house reverse osmosis as the "gold standard," removing 95-99% of nitrates while also tackling other common well water problems like hardness, heavy metals, and total dissolved solids.

What else is happening:

• WCP Online released their latest edition of “Water at Every Stage” interviewing Michael Heatwole, sales manager at Water-Right (A.O. Smith division)

• WCP Online also wrote their 2026 Water Treatment Industry Predictions which includes water conservation and new technology advancements

• Process Engineer from IDE Technologies explains the current state zero liquid discharge (ZLD) and high-recovery RO solutions

• WES Water explains why businesses in Phoenix need a water purification system