Building Trust in Water Treatment

Building Trust in Water Treatment

WCP Online's latest piece by Amanda Crangle dives into one of the industry's biggest headaches: customers demanding prices before in-home consultations. After 17 years analyzing customer interactions across hundreds of dealers, Crangle reveals how the game is changing in 2025's digital landscape. While price remains crucial, she says dealers are now focusing on building digital trust first through educational content, interactive water quality tools, and short-form videos (which is reportedly the highest ROI format this year). The article highlights some key stats: 93% of consumers are influenced by online reviews, and 73% care more about understanding pricing factors than seeing actual numbers. With consumer concerns about water quality jumping from 23% to 34% since 2021, Crangle suggests dealers position themselves as trusted experts rather than quote machines. Her recommendation is to show price ranges instead of fixed costs, but only after establishing value.

24/7 Water Monitor

American Pump and Drilling's latest spotlight focuses on the Wripli Water Monitoring system, which they describe as "having a well water specialist on hand 24/7." The Olympia-based team says this device isn't just convenient but essential for well water homes concerned about safety and efficiency. According to the article, the monitor pairs with existing filtration systems to track usage, detect subtle changes in water quality, and alert homeowners to leaks or system errors via smartphone notifications. The team recommends the monitor as part of a "whole suite of services" they offer for well water customers, highlighting features like maintenance alerts that tell users when to change filters or refill water softener salt. They're particularly excited about the device's "vacation mode" and its ability to provide flow rate data for eco-conscious households trying to reduce water usage.

Spring Well Water Testing

Watercure USA recently posted an article on what they consider an overlooked spring ritual for New York homeowners—annual well water testing. According to the Buffalo-based team, the winter-to-spring transition creates a perfect storm of contamination risks for private wells. The article explains how melting snow and ice can carry unwanted contaminants into groundwater, while at the same time nearby farmers begin applying fertilizers and pesticides that might move underground. They also mentioned how warmer spring temperatures create ideal breeding conditions for coliform bacteria and E. coli that remained dormant during winter months. Beyond health concerns, they point out that spring's changing mineral content can damage expensive equipment (from well pumps to water heaters) if not properly treated.

A Family of Ultraviolet Experts

A recent WCP Online feature was all about Atlantic Ultraviolet Corporation, a family-owned water purification business using invisible light to keep water clean since 1963. Based two hours outside NYC, the company uses UV-C technology (100-280 nanometer wavelengths) to eliminate bacteria without chemicals. Now in second-generation leadership, the company faced its biggest test during COVID when they became an essential resource in the pandemic's early epicenter. Their phones rang off the hook as nearby hospitals sought guidance on mask sterilization amid critical shortages. The team adapted quickly by installing their own air treatment units in-house, bringing office staff to the production floor, and even having workers stay on-site to maintain operations during peak demand. Many temporary workers hired during this surge remain with the company today. According to company leadership, they've maintained their founder's core principle through six decades: solving customer problems while "keeping people healthier using UV."

What else is happening:

• The EPA has announced a new list of measures for PFAS, but some public health experts have concerns about what that list doesn’t include

• Florida is poised to become 2nd state to ban fluoride from public water systems

• WQA Podcast drops a new episode with new WQA President Mike Mitchell

• Aqua Membranes launches a ROI calculator for the reverse osmosis industry

• WCP Online writes about what to know when sharing a water well