Archive

Jun 30, 2025

Sweet-Tasting Tap Water

Aquasana's latest customer education piece tackles a surprisingly common complaint: sweet-tasting tap water that leaves homeowners confused. The team breaks down seven potential culprits, ranging from high mineral levels (calcium, iron, magnesium) and residual chlorine to pH imbalances and corroding pipes.

Jun 23, 2025

Insights from Down Under

Australia-based Water Bros dropped a bold press release this week announcing their whole-home filtration systems with lifetime warranties and free sediment filters forever. The Sydney company is capitalizing on Australia's PFAS concerns, noting that Aussie safety thresholds allow 560 ng/L while the U.S. proposes just 4 ng/L (over 100 times stricter).

Jun 16, 2025

Anion Exchange Getting Its Moment

The team at Pristine Water Softeners is making a strong case for anion exchange as the specialized solution customers need for tough contaminant problems. Pristine explains that this targeted treatment method swaps out anions (nitrates, sulfates, and arsenic) for harmless chloride ions using specialized resin beds—essentially a hot-swap for water molecules.

Jun 9, 2025

Wisconsin Water with Deep Roots

In a recent industry profile from WCP Online, Wisconsin's Maher Water Corporation proves that some family businesses really do have staying power. The company is celebrating seven decades of keeping Wisconsin's water clean, with four generations of Mahers now manning the ship.

Jun 2, 2025

Water Conditioning as a Side Business

The Portland Beacon recently profiled two entrepreneurs in Portland, Michigan who are making what they're hoping is a smart business move. Kevin Covert and Jeremy Russo are launching G&B Water Conditioning as a side business while they work toward buying the established G&B Pool and Spa Supplies business by April 2026.

May 26, 2025

DIY Water Testing Kits Fall Short

Researchers at UMass-Amherst recently reviewed at-home water testing kits and found that delivered unclear results.

May 19, 2025

EPA Rolls Back PFAS Standards

The regulatory landscape for PFAS took a sharp turn on Wednesday when the Trump administration announced they are rolling back several "forever chemical" drinking water standards while extending compliance deadlines for others.

May 12, 2025

Idaho Well-Water Wake-Up

That crystal-clear Idaho well water might be hiding some dirty secrets, according to local filtration company AquaKlear. The team at AquaKlear reports that 15% of wells exceed arsenic limits and 3% surpass nitrate safety standards.

May 5, 2025

Building Trust in Water Treatment

WCP Online's latest piece by Amanda Crangle dives into one of the industry's biggest headaches: customers demanding prices before in-home consultations. After 17 years analyzing customer interactions across hundreds of dealers, Crangle reveals how the game is changing in 2025's digital landscape.