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Archive
Water Conditioning as a Side Business
The Portland Beacon recently profiled two entrepreneurs in Portland, Michigan who are making what they're hoping is a smart business move. Kevin Covert and Jeremy Russo are launching G&B Water Conditioning as a side business while they work toward buying the established G&B Pool and Spa Supplies business by April 2026.

Building Trust in Water Treatment
WCP Online's latest piece by Amanda Crangle dives into one of the industry's biggest headaches: customers demanding prices before in-home consultations. After 17 years analyzing customer interactions across hundreds of dealers, Crangle reveals how the game is changing in 2025's digital landscape.

Plastic Water Habits
Despite growing environmental awareness, Americans are still hooked on plastic bottled water, according to a fresh Aquasana survey of 1,447 U.S. adults. A whopping 33% drink bottled water daily and another 23% several times weekly, even as concerns about microplastics hit record highs (83% of Americans now worry about them).

Booming Business
Forty years of filtering and they're still going strong! In a recent spotlight from WCP Online, Long Island Clean Water Service is projecting 2025 revenue to exceed $10 million—quite the splash from their humble beginnings when founder Mark Shmidt got inspired by coffee machine water filters back in 1985.

New Product from Aquanology
Aquanology just launched the Interflo QuadPro SST, a tankless RO system, and the team says there are a few things that set it apart. First, it pumps out a whopping 700 gallons per day which makes it suitable for both residential and light commercial applications like coffee shops.

What About Nitrates?
According to the latest article from Springwell, nitrate contamination is reaching concerning levels nationwide. The piece highlights how agricultural runoff and fertilizers are sending these nitrogen compounds into groundwater, with states like Oregon, Nebraska, Iowa, and Wisconsin showing alarming increases.
