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Insights from Down Under
Australia-based Water Bros dropped a bold press release this week announcing their whole-home filtration systems with lifetime warranties and free sediment filters forever. The Sydney company is capitalizing on Australia's PFAS concerns, noting that Aussie safety thresholds allow 560 ng/L while the U.S. proposes just 4 ng/L (over 100 times stricter).
Anion Exchange Getting Its Moment
The team at Pristine Water Softeners is making a strong case for anion exchange as the specialized solution customers need for tough contaminant problems. Pristine explains that this targeted treatment method swaps out anions (nitrates, sulfates, and arsenic) for harmless chloride ions using specialized resin beds—essentially a hot-swap for water molecules.
Wisconsin Water with Deep Roots
In a recent industry profile from WCP Online, Wisconsin's Maher Water Corporation proves that some family businesses really do have staying power. The company is celebrating seven decades of keeping Wisconsin's water clean, with four generations of Mahers now manning the ship.
Water Conditioning as a Side Business
The Portland Beacon recently profiled two entrepreneurs in Portland, Michigan who are making what they're hoping is a smart business move. Kevin Covert and Jeremy Russo are launching G&B Water Conditioning as a side business while they work toward buying the established G&B Pool and Spa Supplies business by April 2026.
Building Trust in Water Treatment
WCP Online's latest piece by Amanda Crangle dives into one of the industry's biggest headaches: customers demanding prices before in-home consultations. After 17 years analyzing customer interactions across hundreds of dealers, Crangle reveals how the game is changing in 2025's digital landscape.
Plastic Water Habits
Despite growing environmental awareness, Americans are still hooked on plastic bottled water, according to a fresh Aquasana survey of 1,447 U.S. adults. A whopping 33% drink bottled water daily and another 23% several times weekly, even as concerns about microplastics hit record highs (83% of Americans now worry about them).
Booming Business
Forty years of filtering and they're still going strong! In a recent spotlight from WCP Online, Long Island Clean Water Service is projecting 2025 revenue to exceed $10 million—quite the splash from their humble beginnings when founder Mark Shmidt got inspired by coffee machine water filters back in 1985.